Company News
New 13-Market Distribution Model Coming to Kontali Edge
Kontali Edge is introducing a significant upgrade to its market distribution and supply forecasting tools, designed to deliver more value and insight to users across the global salmon industry. This update brings a new level of granularity and clarity to market data — making it easier than ever to understand, analyse, and act on key trends.
What’s changing?
Improved Market Granularity
Our new market distribution model now covers 13 main markets (up from 5), giving you a far more detailed and actionable view of the global Atlantic salmon industry.
Restructured Product Suite
We’re introducing a combined “Supply and Market Distribution” product under Fundamentals, featuring our new Atlantic salmon market distribution estimates and existing models for other Salmonids — all in a single "one-pager" per species.
Separation of Estimates and Trade Statistics
Our proprietary market distribution estimates and official trade statistics are now clearly separated in the Fundamentals section, with dedicated products for Export and Import statistics for greater transparency and analytical precision.
Combined Sales & Supply Analysis in Forecasts
The new “Supply and Market Distribution Forecast” product brings together both historical and forecast market distribution estimates for Atlantic salmon and other salmonids, enabling unified analysis in one place.
Why are we making these changes?
Our goal is to give users deeper, more actionable insights into the dynamics of the global salmon market. With improved granularity and a more intuitive product structure, you can:
▪ Understand what are the key markets for each of the producing countries and how their markets shares are developing
▪ Track how main markets are performing and how different producer countries are positioned in each of these markets
▪ Identify the fastest-growing markets.
▪ Understand how global trade flows may impact pricing and supply pressures.
Key features
▪ Detailed market definition: 13 main markets now tracked for Atlantic salmon.
▪ Unified overview for both supply and distribution analysis.
▪ Separate views for Kontali estimates and official trade data.
▪ Monthly forecast analysis from our analyst team, reflecting on the latest trends and data.
Who is this for?
Salmon Producers & Exporters: Benchmark your performance, identify growth opportunities, and make data-driven decisions about market focus.
Industry & Financial Analysts: Gain historical and forward-looking perspectives on market development, trade flows, and country-level positioning.
How does it work?
Automatic Upgrade: All existing users will receive this Fundamentals upgrade as part of their current subscription.
Free Trial for Forecasts: Most users will get a Free Trial of the new forecast product until their subscription renewal. Many will also see expanded geographic coverage and a longer forecast horizon.
You will be notified when the new products are available in Edge through emails and personal outreach from our team.
Frequently Asked Questions | FAQ
What is changing? We’re introducing a new, more granular market distribution model, combining supply and market estimates, and separating estimates from trade statistics.
Will I lose access to any data? No. In fact, you will get access to more data — now in a better-structured and more insightful format.
Why is this change happening? To provide a clearer, more actionable view of global salmon markets and to help users make better decisions with more precise data.
When does it launch? No official date set, but we expect it to be live before week 28.
Do I need to do anything? No. The update is automatic.
Will there be support? Yes. Our support team is available, and you can also sign up for a video walkthrough.
Get Started
All existing users: Automatically upgraded—no action needed.
Want to learn more or see a demo? Book a demo or contact support learn more.