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US Market Profile

Current market and outlook with tariffs

Kristine Kannelønning, Erwin Termaat & Lars Daniel Garshol

The United States has long been of the world’s most influential seafood buyers, shaping global demand and price formation. In 2025, however, exporting to the US has changed fundamentally.

Newly implemented tariffs impact major seafood-producing nations differently, import flows are becoming less profitable, retail strategies are still focused on price point to consumer and global supply chains are being forced to adapt to recurring policy changes. As these structural shifts have unfolded, the attractiveness of the US market is increasingly being weighed against growing political uncertainty and commercial opportunities.

The implementation of tariffs on seafood imports to the US has already disrupted global trade flows and altered price and market dynamics, with the long-term impact. For decades, the United States has been the primary engin…

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